A recent article on the state of the South Korean box office reveals that it’s been a terrible first half of 2024 so far heading into the end of June. Other than award winning and box office success Exhuma that kicked off the year with a bang, it’s been one flop after another and even the usual big names that succeed are not delivering viewers to the seats. This month Kang Dong Won had The Plot, Ha Jung Woo came back with Hijack 1971, and Park Bo Gum with a big cast released Wonderland. All three had bad reviews and are box office disappointments, and this happened to nearly all the domestic releases this year so far. K-netizens commenting on that article all say the same thing – if the movie was well written and directed they would go watch doesn’t matter the famous or not famous leads. Well there you have it, if you produce a good movie they will come, otherwise it’s crickets and even popular stars can’t bring in ticket sales on their star appeal alone.