The year end is also a good time to look back and see which stars really connected with consumers, as in South Korea actors, singers, sports stars, and even variety show hosts all make even better living endorsing products. The 2020 Year End Poll conducted by the Advertising Association found that perennial CF darling IU remains the favorite among the broadest swatch of consumers in various age groups, followed by retired skater Kim Yuna in second, and then third place goes to actor Gong Yoo. The following then come in fourth through tenth spots: Park Bo Gum, Yoo Jae Suk, Jeon Ji Hyun, singer Lim Young Woong, Suzy, BTS, and tied for 10th is Kim Hye Soo and Park Seo Joon. I find the breakdowns of which age group and gender liked whom even more interesting so check it out below.