The year end is also a good time to look back and see which stars really connected with consumers, as in South Korea actors, singers, sports stars, and even variety show hosts all make even better living endorsing products. The 2020 Year End Poll conducted by the Advertising Association found that perennial CF darling IU remains the favorite among the … Continue reading →
South Korea has been hit with the longest monsoon summer season in 7 years, with now 42 consecutive days of heavy raining leading to major flooding and landslides. As of today, 14 people have died and 1,500 are displaced from homes. On top of COVID-19, the country now has to mobilize disaster relief efforts for the impacted citizens and many … Continue reading →
This is such a fun project and concept, and very positive and much appreciated at this time. Veteran host Yoo Jae Suk gathered together two of of top idol stars of the early Hallyu days Rain and Lee Hyori and convinced them to star in his show about the three working and training together to launch a new idol group. … Continue reading →
The list is out for Forbes Korea magazine’s annual ranking of the 40 Most Powerful Celebrities, a ranking that takes into account a whole host of factors including buzz, name recognition, successful projects, number of CFs, and so forth. I hope to forestall useless arguing since just because you/he/she think your oppa or unni is the most popular person on … Continue reading →
Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week naming the most valuable individual entertainment brands across the spectrum of industries and the results are mostly as expected. The … Continue reading →
The ranking of fan favorite Korea CF stars are out for 2015 as polled by the Korean Advertising Association, and the one-two spots from last year in 2014 remain unchanged. Come hell or high water, at this point Jeon Ji Hyun and Suzy are the champions of the domestic Korean CF world, not only ranking high in raking in the most money … Continue reading →
Every time there is a survey of some sort, it’s always entertaining to casually peruse which star has maintained top dog popularity and who may have dropped off a bit. This weekend Section TV did a poll for its 800 episode, asking 800 people to name the Top 8 Big Stars of South Korea. This one sounds like a pure … Continue reading →
It’s understandable for stars to hide their romance from their fans, for fear of losing the love and support from the crazies I suppose, but the flip side is that it keeps them from potentially doubling the affection and exposure. A recent poll asked Korean audiences which star couple they most wanted to see on TV doing CFs together, with … Continue reading →
I’m always entertained by lists and polls, offering a snapshot of the general reaction to the topic at hand without needing to take it seriously. The latest list is interesting in how many selections elicited approving nods from me. tvN did a poll of Korean males to ask who their favorite manly actor was and the top three is basically … Continue reading →
Another year end list has come out and this one is pure people power speaking. Gallup Korea released the year end poll for most popular entertainers in the four major categories: movies, dramas, variety, and music. Topping the list, to the surprise of no one in each of the categories, are who the domestic Korean audiences loved in 2014. Variety … Continue reading →
I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at the October rankings shows who’s been the most popular Korean stars for 2014 as the list has stayed more or … Continue reading →
Since I don’t watch Running Man there is no way I could have expected the thunderous turnout by the show’s Taiwan fans when the variety program descended on the island on August 11th for the first ever episode filmed there. Over 3000 screaming fans took over the arrival’s terminal to wait for the cast led by Yoo Jae Suk, Kwang … Continue reading →
