Song Hye Kyo and Three Members of EXO Attend the Korea-China Talks with South Korea President Moon Jae In

Things may be thawing between South Korea and Mainland China, or at least both sides are attempting to warm things up. South Korean President Moon Jae In visited Beijing last week along with Hallyu top actress Song Hye Kyo and three members of the boy idol group EXO for the opening ceremony of the Korea-China Economic and Trade Partnership Forum. His attendance was clearly the first step forward to repairing the frazzled relations between the two countries from last year stemming from the South Korean decision to deploy THAAD to as a defense of sorts from North Korea. The three members of EXO in attendance were Chen, Baekhyun, and Xiumin, all popular in China and of course Song Hye Kyo has been one of the most well-known South Korean artists in China for over a decade having done Chinese movies and also her last drama Descendants of the Sun was such a hit there the government actually tried to tamper the viewer mania. I’m all about diplomacy over blowhard international relations tactics so this is a positive move for both sides. Continue reading

Cha Seung Won, Ji Sung, EXO and Many More Popular Stars Receive 2017 Korean Popular Culture & Arts Awards

The 2017 Korean Popular Culture & Arts Awards took place quietly with a cancelled red carpet due to the passing of beloved veteran leading man Kim Joo Hyuk earlier in the week. The big winners among stars I follow are … Continue reading

EXO, Yoo Ah In, and Hyeri Lead the 2016 Forbes Korea Top 40 Celebrity Power Rankings

The list is out for Forbes Korea magazine’s annual ranking of the 40 Most Powerful Celebrities, a ranking that takes into account a whole host of factors including buzz, name recognition, successful projects, number of CFs, and so forth. I … Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading