IU Shows Her Softer Side in J. Estina Jewelry Pictorial

When I first saw IU as an actress as a teen in Dream High, nearly 10 years later and she’s transformed herself into various crowns of achievement. One of the unexpected was her fashion crown which was really solidified last year when she did Hotel Del Luna and swanned through every scene in a scene-stealing outfit. That drama can be rewatched simply to notate everyone of her incredible outfits. That helps to transform her image from cute to chic and with it suitable for a broader range of CFs. The latest is a pictorial with jewelry brand J. Estina that showcases her softer side with lovely nude and soft blue all ringed with her youthful peachy complexion. She looks so lovely, I hope her 2020 is off to a good start. Continue reading

Gong Yoo Number 1 Most Loved Celebrity CF Endorser by Korean Brands Followed by Park Bo Gum and Soccer Star Son Heung Min

The year is coming to a close so there are more and more lists and polls to try and rank what happened in 2019. On the CF side, it feels like every single ad in South Korea features a celebrity … Continue reading

K-ent Reports that IU Spent 3 Days at the Memorial for Good Friend Sulli and Cancelled Promos for Her Own Upcoming Album Release in November

The last major entertainment activity that Sulli participated in prior to her untimely passing was doing a cameo for her very good friend IU‘s summer supernatural drama Hotel Del Luna. That will remain Sulli’s departing work and I’m so happy … Continue reading