The makeup trends coming out of South Korea have often led the wave of looks for the last two decades, including new products and formulations. The traditional big brands include the iconic French makeup companies have joined the bandwagon because if you can’t out create them then just join the party alongside. Lancome has chosen actress-singer Suzy as its SK spokesmodel and a new CF pictorial is out this week that doesn’t overtly sell its products but uses to define different looks on Suzy. Softer eyeshadow with a much stronger eyeliner and fake eyelashes combo, blotted lips but not the gradient look which has been trending for three plus years now. The look is on point and still fresh faced, not too much makeup which will be one of the categories hit after COVID because less people will be buying lipstick, for example, if we’re all wearing masks in public. I love this pictorial and Suzy continues to fly high in K-ent CF domination in her age group.